Monitoring competitive behavior and adapting marketing accordingly is also key. Third, the Global Marketing Director Experis works with the Global Market Intelligence team and the country teams to coordinate the annual market research and to drive strategic insights and potential new opportunities. Therefore, strong understanding of IT is essential. Also, together with Strategic Communication, the Global Marketing Director Experis develops Thought Leadership research and publications to enhance Experis positioning. It is therefore important to build and expand relationships with IT industry analysts. This means monitoring trends and being able to propose innovative growth ideas and new product offerings. Second, the goal is to position Experis as domain expert in the IT industry. It also involves working together with regional and country teams to develop marketing programs and leveraging marketing analytics to assess performance and improve tactics. Here, global governance of the Experis brand and adherence to brand guidelines is essential. First, the Global Marketing Director Experis leads the global marketing strategy and manages all brand positioning, campaigns, messaging and co-marketing agreements. This role will entail several areas of responsibility. The Global Marketing Director Experis will ensure that the marketing strategy and positioning of the Experis brand is implemented in all priority markets, while enabling business teams to achieve double-digit growth in revenue and margin. While this is a global role, there will be a strong focus on priority countries in Europe and North America. Experis is highly profitable and an increase in brand awareness and lead generation is top priority. The Global Marketing Director Experis, Experis is responsible for leading the overall global strategy, coordination and alignment of the marketing planning and execution for the Experis brand. This is an excellent opportunity for a seasoned marketing professional ready to grow the Experis brand and business. The Global Marketing Director Experis is responsible for marketing strategy and implementation, working at a global level as well as deep within the local markets. We are also expanding our capabilities in marketing performance analytics.”– April Dunn, Chief Marketing OfficerĮxperis is ManpowerGroup’s most-profitable business and focused on professional resourcing services in the IT sector. “In order to meet our targets, we are working in a very data-driven way. In addition, it has identified several priority countries across Europe and North America as markets for potential growth. The business is currently boosting its organization by setting up leadership in the regions. The business offers its services across 5 practice areas: Business Transformation, Cyber Security, Cloud & Infrastructure, Digital Workspace and Enterprise Applications.Įxperis is a global brand and its strategies are also developed globally and subsequently rolled out into the markets. Experis is one of three ManpowerGroup business units and provides professional resourcing services globally with a strong focus on the IT industry. The company was founded in 1948 and today has over 400.000 clients and 4.3 million associates in manpower. Experis is a dedicated business unit of ManpowerGroup – a world leader in employment services for more than 60 years, and a recognized pioneer in the industry.ManpowerGroup is a global leader is staffing & recruiting services, serving large and small organizations across all industry sectors. We also apply our expertise to provide a suite of proven workforce solutions that improve our clients' productivity, efficiency and cost containment. We precisely deliver in-demand talent for mission-critical positions, enhancing the competitiveness of the organizations and people we serve. Experis accelerates business growth and careers by intensely attracting, assessing and placing specialized expertise in IT, Finance & Accounting, Engineering and other industries. We help our clients and our talent to achieve it through our deep industry knowledge and an unmatched understanding of human potential. We know that peak performance is humanly possible. Few companies can match Experis’ scope, history of success and our reputation as the global leader in professional talent and solutions. Answer: A different kind of talent company.Transforming challenges into opportunity.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |